The AI-powered implementation program for digital product creators ready for consistent monthly revenue without more effort
You're a team of one with the offers and an audience, but your income doesn't match your efforts.
Instead of thinking the solution is to max out your calendar or hire more help, we show you how to connect all the pieces so they compound using custom strategy and AI systems.
Inside the Creator's MBA Mastermind we build it with you using The Creator Growth Flywheel.
That's how we turn your efforts into steady, repeatable sales and direct AI to run it, so you make more money and spend less time, without hiring, managing, or paying a team.
$97/month · $970/year · $1,497 lifetime · financing available
20K+Creators served
18+Months running
12Events a year
24/7AI access
Overworked. Underpaid. And it isn't because you aren't trying hard enough.
"I'm doing all of this work and it's not turning into sales. So what am I actually doing wrong?"
Here's the honest answer: probably nothing. You're not lazy and you're not behind. You've taken the courses, tried the tactics, started the newsletter, run the bundle. The problem is that all of it lives as separate pieces, a little of this, a little of that, and none of it is connected into one system that turns your effort into income.
That's why the good months don't hold and the work never feels like it's adding up. You don't have an effort problem. You have a system problem, and the pieces you already own just need to be connected into one engine that brings in steady, repeatable sales.
The problem
You're doing a dozen disconnected things to grow and none of them are adding up to steady income. Effort in, very little out.
The result
You stay busy but it doesn't compound. A good month happens, then it resets. You can't tell what's actually working.
The fix
Connect what you already have into one system, your offers, your funnel, your follow-up, and point AI at running it, so the work finally pays.
Right now
A bundle here. A launch there. A newsletter you send when you can. Each piece works for a minute, then leaks, because nothing's connected. You're the only thing holding it together.
With a system
The pieces feed each other, attract, nurture, sell, repeat, and AI runs the parts that keep stalling. Sales come in steadily, whether or not you showed up that day.
Everyone has the same AI. I'm running two businesses on mine.
Most AI programs are pointed at one thing: make more content, faster. That just gives you more disconnected pieces to manage. This is the opposite.
I run HobbyScool and Creator's MBA on the exact AI and frameworks inside this program. It's trained on the Creator Growth Flywheel, the offer logic, the funnel strategy, so before it produces anything it makes the strategic call: which stage of your business is leaking, which offer to push, what to focus on next. It's the team you can't afford yet, running the system instead of just writing the emails. Any AI can write the launch email. This one tells you whether you should be launching at all.
I run two businesses on this exact AI. Here's what it's actually done.
I
Built a live email analytics dashboard straight from subscriber data.
II
Wrote and scheduled a full week of emails across both brands.
III
Mapped a complete summit funnel, registration through follow-up.
IV
Analyzed the list and flagged exactly which cold subscribers to cut.
V
Created a full newsletter sponsorship report, plus the outreach emails to land it.
It's not trained on generic best practices. It's trained on what's actually moving the needle in a real business right now. When AI changes the strategy keeps up, because I'm using it in two live businesses every single day.
Ready to turn your effort into steady, repeatable sales?
Not every program is right for every person. Here's how to know if the Mastermind is the right room for you.
This is for you if…
You're putting in the work but the income doesn't match the effort
You're making some sales, but it's inconsistent, good months and slow months
You have pieces (a list, offers, a funnel) that aren't working together yet
You want a clear plan and to know what actually moves the needle
You're ready to use AI to run the work, not just make more content
You want accountability and structure without being hand-held
You're done buying courses and you want to build the system instead
This is not for you if…
You're still figuring out your niche, audience, or first offer
You haven't started building your email list yet
You're looking for a done-for-you service or 1:1 coaching
You want a quick-fix course or a passive set-it-and-forget-it solution
You're not willing to show up and do the work during implementation events
The Creator Growth Flywheel.
Your offers, your funnel, your follow-up. When they work together instead of as scattered pieces, your business compounds instead of resetting every month. This is the system the AI is trained on, and the map that tells you which piece to fix first.
IAttract
→
IIEngage
→
IIINurture
→
IVRetain
→
VAdvocate
Everything you need. Nothing you don't.
Included in all plans · $197/month value · $2,364/yr
Creator's MBA AI, your 24/7 strategy partner
Not a generic chatbot. Trained on the Creator Growth Flywheel and the exact strategies taught inside the Mastermind. Ask it anything about your funnel, offers, launch plan, or focus this quarter. It makes the strategic call first, then gives you the answer that aligns with your actual growth plan, any time, any day.
"Where is my funnel leaking?"
"What should I focus on this quarter?"
"Should I launch this, or fix what I have?"
"How do I improve my offer conversion?"
"Which Flywheel stage should I prioritize?"
12 events a year · $2,364/yr value
Monthly Get-It-Done events
Every month we build something together. Whether it's a three to five day sprint, a 30-day challenge, or a deep-dive workshop, you leave with real work done, not another list of things to do later.
Personalized audio Q&A · $564/yr value
Members-only AMA podcast
Submit your specific business challenge and get a detailed, personalized audio response from Dr. Copp. Turn your commute or workout into a real strategy session.
20+ trainings · $1,597 value
Complete workshop library
Every workshop, sprint, and training from 2024 through 2026 available the moment you join, plus everything new released during your time in the Mastermind.
6 specialized assistants
The full AI tool suite
A funnel fixer, launch planner, offer optimizer, copy assistant, accountability coach, and mindset mentor, each trained on the same frameworks, not generic prompts. Your built-in team.
A private community of digital product creators who are actively building, implementing, and holding each other accountable.
Who's in the Mastermind: digital product creators, course builders, coaches, and newsletter operators who have offers and an audience, and are ready to stop collecting tactics and build the system that turns it all into sales.
Real peer feedback
Post your funnel, your offer, your copy and get real feedback from creators doing the same work. No cheerleading. Actual strategy.
Hot seat threads
Weekly threads where one member shares a specific challenge and the group responds with strategy. This is the core of every real mastermind, and it's built into ours.
Win posts with context
Not just "I made a sale." Members share what changed, what they built, what worked. Operator-level transparency that becomes your live blueprint.
Implementation accountability
During Get-It-Done Weeks the whole community works on the same thing at the same time. Shared momentum is what separates a mastermind from a course library.
Collaboration opportunities
Summits, bundles, newsletter swaps, podcast features. The Mastermind community is your shortcut to aligned partnerships with other creators.
Dr. Copp as strategist
Inside the community Destini shows up as a strategist, not a teacher. Strategic commentary, real-time data, what's working in her own business right now.
This is where you actually build.
Most programs give you content to consume. The Mastermind gives you structured time to implement, every single month.
Get-It-Done Week
Three to five day sprint
A focused week where we tackle one system together: funnel, offer, visibility, automation. Each day has a specific output. By the end, it's built.
Get-It-Done Month
30-day challenge
A longer arc for bigger initiatives. Daily actions, milestones, and accountability, used for building daily sales momentum or complex system builds.
Live workshop
Deep dive session
A two to three hour intensive on a high-leverage topic. Teach and apply format, so you leave with something completed instead of a replay to watch later.
Join today and these are the next four builds, before 2027 even starts.
SeptemberGID Month
The Daily Sales Challenge
Thirty days of small, targeted revenue actions, tracked with the Sales Momentum Tracker, so you head into Q4 already knowing what sells.
OctoberGID Week
Black Friday Profit Party
Plan and schedule your full Black Friday campaign, assets written early, delivery automated, and the onboarding sequence live before your buyers arrive, so November is a month you watch instead of survive.
NovemberLive + Thread
The Black Friday War Room
One live hour before doors open, then the War Room thread stays open in the Boardroom through Cyber Monday. Post whatever is not working and get an answer the same day.
DecemberCEO Review
Plan 2027 Like a CEO
Review what 2026 produced, design your 2027 Growth Flywheel, and join the holiday party to celebrate what you built.
Your 2027 implementation calendar, already mapped.
JanuaryKickoff
The Flywheel Diagnosis
Find the one Flywheel stage that is actually costing you money, and set your whole year around fixing it.
FebruaryGID Month
The Daily Sales Challenge
Thirty days of daily revenue actions, so you start the year with cash coming in instead of waiting on a launch.
MarchGID Week
The Offer Reset
Take the offer that underperformed in Q1 and rebuild the promise, the price, and the positioning.
AprilGID Week
The First Sale Funnel
Build the low-ticket offer, page, and follow-up that turns a stranger into a buyer, plus the upsell behind it.
MayGID Week
Borrowed to Owned
Build the capture system that turns the traffic you already have into subscribers you actually own.
JuneGID Week
Your AI Operating System
Build the AI skills that run your weekly work, so the system does the job instead of you doing it faster.
JulyGID Week
The Mid-Year Teardown
Pull apart every automation and funnel you have running, kill what is dead, and fix what is close.
AugustGID Week
The Partner Playbook
Build your affiliate program and swipe copy, timed so partners are recruited and warm well before Q4.
SeptemberGID Week
The Always-On Webinar
Turn your best live training into an evergreen funnel that sells every week without you on camera again.
OctoberGID Week
Black Friday Profit Party
Write and automate your entire Black Friday campaign, plus the onboarding sequence that catches the buyers it brings in, before November even starts.
NovemberLive + Thread
The Black Friday War Room
One live hour before doors open, then the thread runs in the Boardroom through Cyber Monday. Post what breaks, get an answer the same day.
DecemberCEO Review
Plan 2028 Like a CEO
Review what the year actually produced, design your 2028 Flywheel, and celebrate at the holiday party.
Every month also ships AI skills built for that month's work, trained on the same frameworks the Mastermind runs on. Yours to keep.
The workshop library you get day one.
The monthly events are what's coming. This is what's already waiting the moment you join, every workshop, sprint, and training built on the same frameworks the AI runs on.
Offers & products
From Scattered Offers to a Strategic Product Portfolio
Organize what you sell into one connected suite, and forecast your funnel revenue.
The Perfect Offer
Create an irresistible offer that sells on repeat, not just during a launch.
Turn Your Best-Selling Product Into a Growth Machine
Take the thing already working and build a system around it that compounds.
Signature Offer Lab
Build the flagship offer your whole business can stand on.
Funnels & launches
Fix Your Funnel (with Frankie the Funnel Fixer)
Find exactly where your funnel is leaking and fix it, step by step.
Minimalist Launch Method
Launch without the chaos, matched to your audience size and offer.
Turn Your Funnel Into a Growth Flywheel
Connect your funnel to the full Flywheel so it keeps spinning after the launch ends.
Always-On Revenue Lab
Build re-engagement, cart recovery, and retargeting into one connected engine.
AI & visibility
How to Get Found in AI Search
Show up when your buyers ask ChatGPT, Google AI, and Perplexity for help.
How I Use AI to Save Hours Each Week (Beyond ChatGPT)
The behind-the-scenes look at the AI systems running both of Destini's brands.
The Social Proof Blueprint
Turn customer wins into sales with a repeatable system for collecting and using proof.
Plus more workshops, sprints, and trainings inside, with everything new added the moment it's released.
Never build alone again.
Every plan includes the Creator's MBA AI plus a full suite of specialized assistants, each trained on the same strategies we teach. They're not generic chatbots. They think like your business.
Sara
Weekly accountability coach
SMS check-ins every Monday and Friday with a three to five minute interactive session. Set goals, break them into steps, stay consistent all year.
Frankie
Funnel fixer
Spots where your funnel is leaking and gives clear step-by-step fixes for your sales pages, emails, and tripwires.
Luna
Launch planner
Minimalist launch plans matched to your audience size and offer type, from three-day promos to evergreen relaunches.
Ollie
Offer optimizer
Refines your pricing, bonuses, and upsells so buyers say yes faster. Sees your offer the way your audience does.
Rae
Copy assistant
Sales pages, launch emails, CTAs, written in your voice without the hype. Hours of writing done in minutes.
Kim
Mindset mentor
Helps you navigate the mental side of scaling: journaling prompts, mindset shifts, and coaching through procrastination and fear.
You're closer than you think.
I
A sale comes through from someone who found you three weeks ago, while you were doing something else entirely.
II
Your monthly revenue stops depending on whether you launched something that month. It comes in whether you did or not.
III
You sit down to work and your AI already has your next three moves outlined, aligned with your current campaign and Flywheel stage.
IV
You haven't posted in two weeks. The leads came in anyway.
V
A peer in your community just solved the exact problem you're facing, and posted about it this morning. That's the room you're in.
VI
You finally feel like the CEO of your business, not the overworked creator doing everything alone and hoping something sticks.
Your guide
Dr. Destini Copp
Founder, Creator's MBA & HobbyScool
I help digital product creators and coaches figure out what's actually holding their business back, and fix it with a clear plan they can realistically execute.
I've spent 25+ years in business and marketing, and today I run HobbyScool and Creator's MBA, serving more than 20,000 creators. I'm also a college marketing professor, which means I care just as much about why something works as whether it does.
Here's what makes this different. I'm not teaching AI from the sidelines. I run both of my businesses on the exact AI and frameworks inside this program. Every strategy I hand you is one I'm using in a live business right now. When AI shifts I find out first, because I'm in it every day, and you get the updated playbook.
What happens when you stop guessing.
Simple, transparent pricing.
All three plans include full Mastermind access. Choose the commitment level that fits where you are right now.
What you get
Annual value
Creator's MBA AI (24/7 access)
$2,364
Monthly Get-It-Done events (12/year)
$2,364
Members-only AMA podcast
$564
Complete workshop library (20+ trainings)
$1,597
Full AI tool suite (6 assistants)
$564
Newsletter sponsorship spot · lifetime bonus
$300
Total value
$7,753
Lifetime bonus · a newsletter sponsorship spot
Join lifetime and get one sponsorship placement in the HobbyScool or Creator's MBA newsletter, your choice. Put your offer in front of an engaged audience of digital product creators or creative entrepreneurs. Scheduled within 90 days of joining. A $300 value.
$300Free with lifetime
Monthly
Start month to month
$97/mo
Per month · cancel anytime
Creator's MBA AI (24/7 access)
The Mastermind community
Monthly Get-It-Done events
Members-only AMA podcast
Complete workshop library
Full AI tool suite
Right if you want to start without a long-term commitment.
Use code MASTERMIND at checkout for $500 off. At $1,497 you break even in about fifteen months, then it's yours for good, including every event and every AI skill we release from here. When this tier closes, it's gone.
All plans include: Creator's MBA AI · the Mastermind community · workshop library · full AI tool suite · monthly implementation events · members-only AMA podcast Lifetime also includes: a newsletter sponsorship spot, a $300 value
Flexible financing available via Klarna, Affirm, or Afterpay at checkout.
Frequently asked.
What is the Creator's MBA Mastermind?+
The Creator's MBA Mastermind is a monthly implementation program for digital product creators who want to turn the work they're already doing into steady, repeatable sales. It combines a strategy-trained AI assistant, a private community of creators, monthly Get-It-Done implementation events, and a full suite of AI tools. It is not a course you watch passively. It is a system you implement with, built on the Creator Growth Flywheel. It starts at $97/month, with annual and lifetime options.
How is this different from just using ChatGPT or Claude?+
Most AI tools and programs are pointed at the same thing: make more content, faster. That just leaves you with more disconnected pieces to manage. This is pointed at connecting what you already have into one system that sells. The Creator's MBA AI is trained on the exact frameworks Dr. Copp runs two real businesses on, the Creator Growth Flywheel, the offer logic, the funnel strategy, so it makes the strategic call before it produces anything. Ask a generic chatbot to write a launch email and it writes one. Ask this one and it tells you whether you should be launching at all, which offer to push, and where your business is leaking.
Is this a course, a membership, or a mastermind?+
It is a mastermind. Not a course you consume passively, and not a content library you forget to log into. It is a structured program where you implement every month alongside a community of creators building the same way, guided by a strategy-trained AI, monthly Get-It-Done events, and an active peer community. The whole program is built around doing the work, not just learning about it.
Who is the Creator's MBA Mastermind for?+
It is for digital product creators, course builders, coaches, and newsletter operators who already have an email list, a website, and at least one offer. The best fit is someone putting in the work but not seeing the income match it, inconsistent sales, good months and slow months, who wants a clear plan and a system instead of one more tactic. It is not for beginners still choosing a niche or building a first list.
How much does the Creator's MBA Mastermind cost?+
There are three options. Monthly is $97 per month and can be cancelled anytime. Annual is $970 for the year, which works out to two months free. Lifetime is a one-time payment of $1,497, which is $500 off the regular $1,997 using code MASTERMIND at checkout, for ongoing access to everything in the program plus anything new released, and it includes a free newsletter sponsorship spot, a $300 value. All three plans include the Creator's MBA AI, the community, monthly Get-It-Done events, the AMA podcast, the workshop library, and the full AI tool suite. Financing is available via Klarna, Affirm, or Afterpay.
What is the difference between the monthly, annual, and lifetime plans?+
All three include full access to everything in the program. Monthly is $97/month, cancel anytime, and is the easiest way to start. Annual is $970 for the year, which is two months free, and it means you are in the room for all twelve builds without thinking about it again. Lifetime is a one-time payment, currently $1,497 instead of $1,997, for access to everything plus anything new released, with no recurring charges, and it adds a free newsletter sponsorship spot worth $300. At $1,497, lifetime pays for itself in about fifteen months.
Do I need to know how to use AI to join?+
No. You do not need any technical or AI experience. The Creator's MBA AI works through simple conversation, you ask a question, it answers with strategy. If you can type a message, you can use it. Implementation events walk you through everything step by step, and the AI tools are pre-trained, so there is nothing to set up or prompt-engineer yourself.
Is there 1:1 coaching or Voxer access?+
No, this is a group program by design. Support comes through the Creator's MBA AI (available 24/7), the private community, monthly implementation events, and the members-only AMA podcast where you submit your specific challenge and get a personalized audio response from Dr. Copp. This keeps the program affordable and scalable without sacrificing quality.
What is a Get-It-Done Week?+
A Get-It-Done Week is a focused three to five day sprint where the whole community builds one specific business system together, a funnel, an offer refresh, a visibility strategy, or an automation sequence. Each day has a clear output, and by the end of the week you have built something real. You leave with finished work, not a replay to watch later. These run monthly and are the core of the program.
I already have digital products and an email list. Is this still right for me?+
Yes, that is exactly who this is built for. If you have existing offers and an audience but your growth is inconsistent, the Mastermind helps you connect what you have already built into one repeatable system. You are not starting from scratch, you are systematizing and using AI to run the parts that keep stalling.
Does the AI stay current as AI tools change?+
Yes. Dr. Copp runs both of her businesses on the same AI and frameworks taught inside the program, so when AI tools and best practices shift, she finds out first and updates the strategy. Members get the current playbook, not last year's, because it is maintained from inside two live businesses, not from theory.
What if I can't attend the live events?+
Every event is recorded and added to your member portal within 48 hours. The AMA podcast lets you submit questions and get responses on your own schedule. Attending live is where momentum builds, but you will not fall behind if you cannot always make it.
How much time does this take each week?+
Most members spend about one to two focused hours per week. The program blends AI support, guided implementation, and accountability so you make steady progress without adding overwhelm. During a Get-It-Done Week you may spend a little more if you want to finish the build alongside the group.
I've bought programs before and never finished them. How is this different?+
That is exactly why this is built around implementation instead of content. Most programs fail because they give you more to watch and nothing forcing you to act. Here, the Get-It-Done Weeks are the product, the whole community builds the same system at the same time, which creates real accountability and momentum. You are not watching someone else build a funnel, you are building yours alongside people doing the same work. And the Creator's MBA AI means you are never stuck, if you hit a wall, strategic help is right there.
What tools do I need to participate?+
No new tools are required. The community runs on Skool, the Creator's MBA AI is web-based, and all workshops and events are delivered through your member portal. You use whatever stack you already have, Kit, ThriveCart, Squarespace, Leadpages, and the program works with it. If a Get-It-Done Week involves a tool you do not use, there is always an alternative approach covered.
Can I cancel anytime?+
Yes. Monthly plans can be cancelled anytime and you keep access through the end of your billing period. Lifetime is a one-time payment with no recurring charges. Because you get immediate access to digital materials and the community, all sales are final once processed.
Still have questions? Reach out at destini@destinicopp.com and I'll help you figure out if this is the right fit before you invest.
Stop working harder. Build the system that sells.
Join the Creator's MBA Mastermind and turn the effort you're already putting in into steady, repeatable sales, with AI running the system for you.
Your guide