The AI-Powered Implementation Program for Digital Product Creators
You've got the offers. You've got an audience. You're doing the work — and somehow the income still doesn't match the effort. The problem was never how hard you're working. It's that the pieces aren't connected into a system that actually compounds. Inside the Mastermind, you build that system — the funnels, the offers, the follow-up that turn your effort into steady, repeatable sales — and you point AI at running it, so you don't need a team you can't afford yet.
Program offered by Dr. Destini Copp, Marketing Professor, CEO of HobbyScool, and digital product strategist with 25+ years of marketing expertise helping creators build businesses that scale with systems.
Overworked. Underpaid. And It's Not Because You Aren't Trying Hard Enough.
"I'm doing all of this work — and it's not turning into sales. So what am I actually doing wrong?"
Here's the honest answer: probably nothing. You're not lazy and you're not behind. You've taken the courses, tried the tactics, started the newsletter, run the bundle. The problem is that all of it lives as separate pieces — a little of this, a little of that — and none of it is connected into one system that turns your effort into income.
That's why the good months don't hold and the work never feels like it's adding up. You don't have a effort problem. You have a system problem — and the pieces you already own just need to be connected into one engine that brings in steady, repeatable sales.
The Problem
You're doing a dozen disconnected things to grow — and none of them are adding up to steady income. Effort in, very little out.
The Result
You stay busy but it doesn't compound. A good month happens, then it resets. You can't tell what's actually working.
The Fix
Connect what you already have into one system — your offers, your funnel, your follow-up — and point AI at running it, so the work finally pays.
The Difference Isn't More Effort. It's a System.
Right now
A bundle here. A launch there. A newsletter you send when you can. Each piece works for a minute, then leaks — because nothing's connected. You're the only thing holding it together.
With a system
The pieces feed each other — attract, nurture, sell, repeat — and AI runs the parts that keep stalling. Sales come in steadily, whether or not you showed up that day.
You don't need to work harder. You need the pieces you already have connected into one engine — and AI running it.
Why This Isn't Just "AI"
Everyone has the same AI. I'm running two businesses on mine.
Most AI programs are pointed at one thing: make more content, faster. That just gives you more disconnected pieces to manage. This is the opposite.
I run HobbyScool and Creator's MBA on the exact AI and frameworks inside this program. It's trained on the Creator Growth Flywheel, the offer logic, the funnel strategy, so before it produces anything, it makes the strategic call: which stage of your business is leaking, which offer to push, what to focus on next. It's the team you can't afford yet — running the system, not just writing the emails. Any AI can write the launch email. This one tells you whether you should be launching at all.
I run two businesses on this exact AI. Here's what it's actually done.
Built a live email analytics dashboard straight from subscriber data
Wrote and scheduled a full week of emails across both brands
Mapped a complete summit funnel, registration through follow-up
Analyzed the list and flagged exactly which cold subscribers to cut
Created a full newsletter sponsorship report, plus the outreach emails to land it
It's not trained on generic best practices. It's trained on what's actually moving the needle in a real business right now. When AI changes, the strategy keeps up, because I'm using it in two live businesses every single day.
Ready to turn your effort into steady, repeatable sales?
Not every program is right for every person. Here's how to know if Creator's MBA AI Mastermind is the right room for you.
✓ This is for you if...
You're putting in the work but the income doesn't match the effort
You're making some sales, but it's inconsistent — good months, slow months
You have pieces (a list, offers, a funnel) that aren't working together yet
You want a clear plan and to know what actually moves the needle
You're ready to use AI to run the work, not just make more content
You want accountability and structure without being hand-held
You're done buying courses — you want to build the system instead
✗ This is NOT for you if...
You're still figuring out your niche, audience, or first offer
You haven't started building your email list yet
You're looking for done-for-you service or 1:1 coaching
You want a quick-fix course or passive "set it and forget it" solution
You're not willing to show up and do the work during implementation events
The System Behind Everything
The Creator's Growth Flywheel
Your offers, your funnel, your follow-up — when they work together instead of as scattered pieces, your business compounds instead of resetting every month. This is the system the AI is trained on, and the map that tells you which piece to fix first.
🎯
Attract
→
💬
Engage
→
🌱
Nurture
→
♻️
Retain
→
📣
Advocate
Inside the AI Mastermind
Everything You Need. Nothing You Don't.
INCLUDED IN ALL PLANS · $197/MONTH VALUE · $2,364/YR
🤖 Creator's MBA AI, Your 24/7 Strategy Partner
Not a generic chatbot. Trained on the Creator Growth Flywheel and the exact strategies taught inside the AI Mastermind. Ask it anything about your funnel, offers, launch plan, or focus this quarter. It makes the strategic call first, then gives you the answer that aligns with your actual growth plan, any time, any day.
Where is my funnel leaking?
What should I focus on this quarter?
Should I launch this, or fix what I have?
How do I improve my offer conversion?
Which Flywheel stage should I prioritize?
🛠
Monthly Get-It-Done Events
12 EVENTS/YEAR · $197/EVENT · $2,364/YR VALUE
Every month we build something together. Whether it's a 3 to 5 day sprint, a 30-day challenge, or a deep-dive workshop, you leave with real work done, not another list of things to do later.
🎙
Members-Only AMA Podcast
PERSONALIZED AUDIO Q&A · $47/MONTH · $564/YR VALUE
Submit your specific business challenge and get a detailed, personalized audio response from Dr. Copp. Turn your commute or workout into a real strategy session.
📚
Complete Workshop Library
20+ TRAININGS · INSTANT ACCESS · $1,597 VALUE
Every workshop, sprint, and training from 2024 & 2025 available the moment you join, plus everything new released during your time in the AI Mastermind.
🧰
The Full AI Tool Suite
6 SPECIALIZED ASSISTANTS · TRAINED ON THE STRATEGY
A funnel fixer, launch planner, offer optimizer, copy assistant, accountability coach, and mindset mentor, each trained on the same frameworks, not generic prompts. Your built-in team.
A private community of digital product creators who are actively building, implementing, and holding each other accountable.
Who's in the AI Mastermind: Digital product creators, course builders, coaches, and newsletter operators who have offers and an audience, and are ready to stop collecting tactics and build the system that turns it all into sales.
💬
Real Peer Feedback
Post your funnel, your offer, your copy, get real feedback from creators doing the same work. No cheerleading. Actual strategy.
🔥
Hot Seat Threads
Weekly threads where one member shares a specific challenge and the group responds with strategy. This is the core of every real mastermind, and it's built into ours.
🏆
Win Posts with Context
Not just "I made a sale!" Members share what changed, what they built, what worked. Operator-level transparency that becomes your live blueprint.
⚡
Implementation Accountability
During Get-It-Done Weeks the whole community works on the same thing at the same time. Shared momentum is what separates a mastermind from a course library.
🤝
Collaboration Opportunities
Summits, bundles, newsletter swaps, podcast features, the AI Mastermind community is your shortcut to aligned partnerships with other creators.
🧠
Dr. Copp as Strategist
Inside the community, Destini shows up as a strategist, not a teacher. Strategic commentary, real-time data, what's working in her own business right now.
The Implementation Engine
This Is Where You Actually Build.
Most programs give you content to consume. The AI Mastermind gives you structured time to implement, every single month.
Get-It-Done Week
3 to 5 Day Sprint
A focused week where we tackle one system together, funnel, offer, visibility, automation. Each day has a specific output. By the end, it's built.
Get-It-Done Month
30-Day Challenge
A longer arc for bigger initiatives. Daily actions, milestones, and accountability, used for building daily sales momentum or complex system builds.
Live Workshop
Deep Dive Session
A 2 to 3 hour intensive on a high-leverage topic. Teach and apply format, you leave with something completed, not just a replay to watch later.
Your 2026 Implementation Calendar
Kickoff
CEO Systems Kickstart
Map your Growth Flywheel, identify your biggest gap, set Q1 goals with an AI tracker.
GID Week
The Visibility Engine
Build a repeatable visibility channel that isn't organic posting, with AI tracking.
GID Week
Offer Power Lab Sprint
Audit your offer, analyze audience insights, and refine your messaging over 3 to 5 days.
GID Week
The Funnel Fix
Rebuild your first-time buyer funnel, upgrade copy, and set up AI-powered follow-ups.
GID Week
The Evergreen Engine
Turn your best training into an automated webinar funnel with year-round follow-up systems.
GID Week
Always-On Revenue Lab
Build re-engagement, cart recovery, and retargeting into one connected revenue engine.
GID Week
Mid-Year Momentum Reset
Audit automations, clean up workflows, review metrics, tune your Flywheel for H2.
GID Month
The Daily Sales Challenge
30 days of daily revenue actions with the Sales Momentum Tracker.
GID Week
Customer Retention Systems
Map post-purchase journeys and build onboarding and loyalty sequences.
GID Week
The Amplify Lab
Launch or refresh your affiliate program with AI-assisted swipe copy and tracking.
GID Week
Black Friday Profit Party
Plan and automate your full Black Friday campaign aligned with evergreen funnels.
CEO Review
Plan 2027 Like a CEO
Review 2026 results, design your 2027 Flywheel, and celebrate at the holiday party.
What's Already Inside
The Workshop Library You Get Day One
The monthly events are what's coming. This is what's already waiting for you the moment you join, every workshop, sprint, and training built on the same frameworks the AI runs on.
Offers & Products
From Scattered Offers to a Strategic Product Portfolio
Organize what you sell into one connected suite, and forecast your funnel revenue.
The Perfect Offer
Create an irresistible offer that sells on repeat, not just during a launch.
Turn Your Best-Selling Product Into a Growth Machine
Take the thing already working and build a system around it that compounds.
Signature Offer Lab
Build the flagship offer your whole business can stand on.
Funnels & Launches
Fix Your Funnel (with Frankie the Funnel Fixer)
Find exactly where your funnel is leaking and fix it, step by step.
Minimalist Launch Method
Launch without the chaos, matched to your audience size and offer.
Turn Your Funnel Into a Growth Flywheel
Connect your funnel to the full Flywheel so it keeps spinning after the launch ends.
Always-On Revenue Lab
Build re-engagement, cart recovery, and retargeting into one connected engine.
AI & Visibility
How to Get Found in AI Search
Show up when your buyers ask ChatGPT, Google AI, and Perplexity for help.
How I Use AI to Save Hours Each Week (Beyond ChatGPT)
The behind-the-scenes look at the AI systems running both of Destini's brands.
The Social Proof Blueprint
Turn customer wins into sales with a repeatable system for collecting and using proof.
Plus more workshops, sprints, and trainings inside, with everything new added the moment it's released.
Your Built-In AI Team
Never Build Alone Again
Every AI Mastermind plan includes the Creator's MBA AI plus a full suite of specialized assistants, each trained on the same strategies we teach. They're not generic chatbots. They think like your business.
Sara
Weekly Accountability Coach
SMS check-ins every Monday and Friday with a 3 to 5 minute interactive session. Set goals, break them into steps, stay consistent all year.
Frankie
Funnel Fixer
Spots where your funnel is leaking and gives clear step-by-step fixes for your sales pages, emails, and tripwires.
Luna
Launch Planner
Minimalist launch plans matched to your audience size and offer type. From 3-day promos to evergreen relaunches.
Ollie
Offer Optimizer
Refines your pricing, bonuses, and upsells so buyers say yes faster. Sees your offer the way your audience does.
Rae
Copy Assistant
Sales pages, launch emails, CTAs, written in your voice, without the hype. Hours of writing done in minutes.
Kim
Mindset Mentor
Helps you navigate the mental side of scaling, journaling prompts, mindset shifts, and coaching through procrastination and fear.
What It Looks Like When It Clicks
You're Closer Than You Think
01
A sale comes through from someone who found you three weeks ago, while you were doing something else entirely.
02
Your monthly revenue stops depending on whether you launched something that month. It comes in whether you did or not.
03
You sit down to work and your AI already has your next three moves outlined, aligned with your current campaign and Flywheel stage.
04
You haven't posted in two weeks. The leads came in anyway.
05
A peer in your community just solved the exact problem you're facing, and posted about it this morning. That's the room you're in.
06
You finally feel like the CEO of your business, not the overworked creator doing everything alone and hoping something sticks.
Your Guide
Dr. Destini Copp
20K+creators served
Hey, I'm Destini 👋
Marketing Professor · Digital Product Strategist · CEO of HobbyScool
I help digital product creators and coaches figure out what's actually holding their business back, and fix it with a clear plan they can realistically execute.
I've spent 25+ years in business and marketing, and today I run HobbyScool and Creator's MBA, serving more than 20,000 creators. I'm also a college marketing professor, which means I care just as much about why something works as whether it actually does.
Here's what makes this different. I'm not teaching AI from the sidelines. I run both of my businesses on the exact AI and frameworks inside this program. Every strategy I hand you is one I'm using in a live business right now. When AI shifts, I find out first, because I'm in it every day, and you get the updated playbook.
Member Results
What Happens When You Stop Guessing
Ready to build the system that turns your effort into sales?
Both plans include full AI Mastermind access. Choose the commitment level that fits where you are right now.
What You GetAnnual Value
🤖 Creator's MBA AI (24/7 access)$2,364
🛠 Monthly Get-It-Done Events (12/year)$2,364
🎙 Members-Only AMA Podcast$564
📚 Complete Workshop Library (20+ trainings)$1,597
🧰 Full AI Tool Suite (6 assistants)$564
🎁 Newsletter Sponsorship LIFETIME BONUS$300
Total Value$7,753
Your investment, from $97/month or $997 lifetimeSee Plans →
🎁
LIFETIME BONUS
A Newsletter Sponsorship Spot
Join lifetime and get one sponsorship placement in the HobbyScool or Creator's MBA newsletter, your choice. Put your offer in front of an engaged audience of digital product creators or creative entrepreneurs. Scheduled within 90 days of joining. A $300 value.
⏳ Lifetime access won't always be available. At $997 you break even in about 10 months, then it's yours for good. When this tier closes, it's gone.
Both plans include: Creator's MBA AI · AI Mastermind Community · Workshop Library · Full AI Tool Suite · Monthly Implementation Events · Members-Only AMA Podcast Lifetime also includes: 🎁 A Newsletter Sponsorship ($300 value) Flexible financing available via Klarna, Affirm, or Afterpay at checkout.
Questions
Frequently Asked
The Creator's MBA AI Mastermind is a monthly implementation program for digital product creators who want to turn the work they're already doing into steady, repeatable sales. It combines a strategy-trained AI assistant, a private community of creators, monthly Get-It-Done implementation events, and a full suite of AI tools. It is not a course you watch passively. It is a system you implement with, built on the Creator Growth Flywheel. It starts at $97/month, with a $997 lifetime option.
Most AI tools and programs are pointed at the same thing: make more content, faster. That just leaves you with more disconnected pieces to manage. This is pointed at the opposite — connecting what you already have into one system that sells. The Creator's MBA AI is trained on the exact frameworks Dr. Copp runs two real businesses on, the Creator Growth Flywheel, the offer logic, the funnel strategy, so it makes the strategic call before it produces anything. Ask a generic chatbot to write a launch email and it writes one. Ask this one and it tells you whether you should be launching at all, which offer to push, and where your business is leaking. Different target, not just better output.
It is a mastermind. Not a course you consume passively, and not a content library you forget to log into. It is a structured program where you implement every month alongside a community of creators building the same way, guided by a strategy-trained AI, monthly Get-It-Done events, and an active peer community. The whole program is built around doing the work, not just learning about it.
It is for digital product creators, course builders, coaches, and newsletter operators who already have an email list, a website, and at least one offer. The best fit is someone putting in the work but not seeing the income match it — inconsistent sales, good months and slow months — who wants a clear plan and a system instead of one more tactic. It is not for beginners still choosing a niche or building a first list.
There are two options. Monthly is $97 per month and can be cancelled anytime. Lifetime is a one-time payment of $997 for ongoing access to everything in the program plus anything new released, and it includes a free newsletter sponsorship spot, a $300 value. Both plans include the Creator's MBA AI, the community, monthly Get-It-Done events, the AMA podcast, the workshop library, and the full AI tool suite. Financing is available via Klarna, Affirm, or Afterpay.
Both plans include full access to everything in the program. Monthly is $97/month, cancel anytime, and is the best way to start. Lifetime is a one-time $997 payment for access to everything in the program plus anything new released, with no recurring charges, and it adds a free newsletter sponsorship spot worth $300. At $997, lifetime pays for itself in about 10 months, so it is the better value for anyone planning to stay more than a year.
No. You do not need any technical or AI experience. The Creator's MBA AI works through simple conversation, you ask a question, it answers with strategy. If you can type a message, you can use it. Implementation events walk you through everything step by step, and the AI tools are pre-trained, so there is nothing to set up or prompt-engineer yourself.
No, this is a group program by design. Support comes through the Creator's MBA AI (available 24/7), the private community, monthly implementation events, and the members-only AMA podcast where you submit your specific challenge and get a personalized audio response from Dr. Copp. This keeps the program affordable and scalable without sacrificing quality.
A Get-It-Done Week is a focused 3 to 5 day sprint where the whole community builds one specific business system together, a funnel, an offer refresh, a visibility strategy, or an automation sequence. Each day has a clear output, and by the end of the week you have built something real. You leave with finished work, not a replay to watch later. These run monthly and are the core of the program.
Yes, that is exactly who this is built for. If you have existing offers and an audience but your growth is inconsistent, the AI Mastermind helps you connect what you have already built into one repeatable system. You are not starting from scratch, you are systematizing and using AI to run the parts that keep stalling.
Yes. Dr. Copp runs both of her businesses on the same AI and frameworks taught inside the program, so when AI tools and best practices shift, she finds out first and updates the strategy. Members get the current playbook, not last year's, because it is maintained from inside two live businesses, not from theory.
Every event is recorded and added to your member portal within 48 hours. The AMA podcast lets you submit questions and get responses on your own schedule. Attending live is where momentum builds, but you will not fall behind if you cannot always make it.
Most members spend about 1 to 2 focused hours per week. The program blends AI support, guided implementation, and accountability so you make steady progress without adding overwhelm. During a Get-It-Done Week you may spend a little more if you want to finish the build alongside the group.
That is exactly why this is built around implementation instead of content. Most programs fail because they give you more to watch and nothing forcing you to act. Here, the Get-It-Done Weeks are the product, the whole community builds the same system at the same time, which creates real accountability and momentum. You are not watching someone else build a funnel, you are building yours alongside people doing the same work. And the Creator's MBA AI means you are never stuck, if you hit a wall, strategic help is right there.
No new tools are required. The community runs on Skool, the Creator's MBA AI is web-based, and all workshops and events are delivered through your member portal. You use whatever stack you already have, Kit, ThriveCart, Squarespace, Leadpages, and the program works with it. If a Get-It-Done Week involves a tool you do not use, there is always an alternative approach covered.
Yes. Monthly plans can be cancelled anytime and you keep access through the end of your billing period. Lifetime is a one-time payment with no recurring charges. Because you get immediate access to digital materials and the community, all sales are final once processed.
Reach out at destini@destinicopp.com, happy to help you figure out if this is the right fit before you invest.
